What Is The Difference Between Advertising And Promotion

Posted on : 18-05-2020


Advertising helps in increasing awareness about a company’s product or services .Every piece of advertising turns the attention of the readers or the listeners towards a product or a service. Alternatively , it can be said that anything that  turns the attention to an article or an idea or a service  can be called as advertising. It is a form of communication that attempts to motivate potential customers to purchase more of a particular brand of product or service. Its impacts on the society throughout the years has been astonishing, especially in this technology age.

Methods of advertising

Newspapers – Almost everyone reads local newspaper and therefore we can get our business in newspaper by placing ads, writing a letter to the editor and working with a reporter to get an article written about your business

Magazines – These are quite expensive mode of advertising ,  that  usually focuses on a particular industry. It can be very useful because it already focuses on the market and potential customers of that industry .

Radio announcements – An advantage of radio ads is they are usually cheaper than television ads, and many people still listen to the radio. It also majorly means that  radio ads helps them get announced at the times that your potential customers are listening to the radio.

Television ads – Many people don't consider television ads, as they are expensive , but with the increasing number of television networks and stations, businesses might find good deals for placing commercials or other forms of advertisements. The cost depends on the number of ads and length of the ad between two programs on TV.

Direct mail - Mail can be directly sent from customers and can be highly customized to suit their nature and needs. One method of advertising could be ,collecting addresses from customers by noticing addresses on their checks, asking them to fill out information cards, etc . Online list must be kept up-to-date. Mailing lists can quickly become out-of-date and hence keep  a track of notice mailings that get returned to you. This should be used cautiously done as it can incur substantial cost.

Web pages - advertising and promotions on the World Wide Web are mostly a common place and the companies are keeping these websites upt to date . The content can be easily be changed in case any additional information is to be added .

Posters – It is a powerful method of advertising in which new and colorful posters can attract the passers by and will pull them to by company products  .


Promotion is a method of announcing your product or service using more dynamic means you can more easily modify or change. Examples include coupons; sales; celebrity endorsements; event, team or league sponsorships; contests; rebates; free samples; catalogs ,social media,donations  and direct mail .

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